Denny's to Award $25,000 for a Diner-Inspired Dream

Spartanburg, SC, Sept. 26, 2023 (GLOBE NEWSWIRE) -- Denny's (NASDAQ: DENN), America's Diner,
where top companies and blockbuster movies are hatched over sizzling ‘Grand Slam’ breakfasts
and endless cups of coffee, is on a mission to fund the next BIG idea. Today, the iconic brand
announced the launch of the Denny’s Trillion-Dollar Incubator Contest, offering innovators
nationwide $25,000 in seed money to help make their dreams come true. Whether the idea is
connected to music, entertainment, technology, science, or fashion, Denny's wants to be the
launchpad for the next trillion-dollar concept. The catch? The idea must originate in a Denny’s
booth.

From now through November 21 at 8:59 AM ET, all entrepreneurs and creative thinkers are invited
to submit their idea and a high-quality photo capturing their Denny’s visit where the concept was
born at www.dennys.com/trilliondollarincubator. Following the entry period, 10 semi-finalists will be
selected for a nationwide vote. The five semi-finalists with the most votes will be eligible to present
their idea to a panel of judges, who will evaluate the idea based on the essential elements of
creativity, innovation, originality, and the visual quality of your Denny's booth snapshot.
While only one entry will be crowned the ‘Grand’ winner, taking home $25,000 to fund their
concept, both semi-finalists and finalists in the Trillion-Dollar Incubator Contest will be rewarded
with Denny's gift cards valued at $100 and $500, respectively. The Grand Prize winner will be
announced in early 2024.

“At Denny’s, we love to feed people: bodies, minds, and souls, further inspiring conversation and
creativity. For the past 70 years, our booths have incubated global technology companies, award-winning
films, and bestselling literary works over breakfast favorites and late-night cravings,” said
Kelli Valade, Denny’s Chief Executive Officer. “With this competition, we hope to inspire the next
generation of up-and-coming entrepreneurs, artists, musicians, and designers, helping them realize
their own unique paths to success. We’ve seen it happen before, and we want to create
opportunities for others to transform their dreams into tangible realities.”

For contest rules and regulations, please visit dennys.com/trilliondollarincubator. For more
information about Denny's, please visit dennys.com.

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About Denny's Corp

Denny's is a Spartanburg, S.C. based family dining restaurant celebrating its 70th anniversary year
and founding purpose: We love to feed people. That purpose has led us to become a restaurant
brand that guests worldwide rely on for delicious value and craveable contemporary meals across
breakfast, lunch, dinner, and late night. Every day, we welcome guests to dine whenever and
however they prefer, whether it's at our brick-and-mortar locations, via Denny's on Demand – the
first delivery platform in the family dining segment, or at The Meltdown and The Burger Den, our
two virtual restaurants. Our longstanding commitment to supporting our local communities is
brought to life with our Mobile Relief Diner that delivers hot meals to our neighbors during times of
disaster.

Denny's is one of the largest franchised full-service restaurant brands in the world, based on
number of restaurants. As of March 29, 2023, Denny's had 1,594 franchised, licensed and company
restaurants, which includes 161 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam,
Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United
Arab Emirates, and the United Kingdom.

To learn more about Denny's, please visit our brand website at www.dennys.com or the brand's
social channels via Facebook, Twitter, Instagram, TikTok, LinkedIn or YouTube.

SOURCE Denny’s